Case Study

MidLink Cloud: Pioneering Proactive FinOps with Wiv's Intelligent Platform

MidLink Cloud is an AWS Advanced Consulting Partner, serving as a one-stop-shop for all Cloud migration and modernization needs. With a focus on designing well-architected cloud blueprints, MidLink Cloud provides accurate methodology and tools for Cloud enablement and transformation. Their expertise spans the entire cloud journey, from initial migration to ongoing optimization and management.

MidLink Cloud Case Study: Pioneering Proactive FinOps with Wiv’s Intelligent Platform

As an AWS Advanced Consulting Partner, we deliver cloud migration, modernization, and optimization through a team of experts, reducing infrastructure management burdens, accelerating time-to-market, and driving cost efficiency.

Executive Summary

MidLink Cloud’s partnership with Wiv is in perfect match with their upgraded approach to FinOps, enabling them to deliver highly proactive and customized DevOps | FinOps solutions to a growing client base. By leveraging Wiv’s advanced automation capabilities, MidLink Cloud has transformed its FinOps services into a real-time, data-driven experience. This collaboration has empowered MidLink Cloud to apply their deep expertise more effectively, identifying unique trends, cost and commitment alerts, and savings opportunities for each client while maintaining exceptional service quality at scale.

The Challenge

As MidLink Cloud’s client base grew rapidly, they sought ways to enhance their proactive DevOps |FinOps services:

Scaling Expertise: MidLink needed to find a way to apply their deep DevOps | FinOps knowledge effectively across a growing number of diverse clients.
Proactive Trend Identification: Spotting cloud usage trends and savings opportunities quickly for each client became increasingly challenging as the customer base expanded.
Timely Communication: Ensuring that insights and cost alerts reached clients promptly and were acted upon became more complex with scale.
Maintaining Personalization: MidLink aimed to further increase their high level of personalized service with more automation in mind towards their growing customer base.

Why Wiv?

MidLink Cloud turned to Wiv’s innovative platform to enhance their proactive FinOps approach:

Automated Trend Analysis: Wiv’s advanced analytics engine automatically identifies unique usage patterns and savings opportunities for each client, allowing MidLink Cloud to provide highly personalized recommendations at scale.
Real-time Customer Communication: Wiv automates the communication of commitment alerts, cost alerts, cloud cost trends, and cost insights to customers in near real-time, providing a new level of FinOps services.
Automated Insight Generation: Wiv helps MidLink Cloud’s experts quickly generate custom insights for each client, combining AI-driven analysis with human expertise.
Intelligent Communication Workflows: Wiv automates the process of delivering insights to clients, ensuring timely communication and follow-ups.
Customizable Optimization Strategies: The platform allows MidLink Cloud to implement tailored, automated optimization strategies for each client, based on their unique needs and usage patterns.

The Impact

The implementation of Wiv’s platform has significantly enhanced MidLink Cloud’s FinOps services:

Enhanced Proactive Capabilities: MidLink Cloud can now identify and address potential cost issues days or even weeks before they would have been noticed previously, leading to substantial preemptive savings for clients.
Increased Cost Savings: Initial indications show a 20%-25% increase in cost savings with Wiv’s proactive and personalized optimization strategies.
Scalable Personalization: MidLink can now provide highly customized FinOps insights to a much larger client base while keeping an excellent quality.
Improved Client Engagement: The timely, relevant communication enabled by Wiv has significantly increased client responsiveness to FinOps recommendations.
Expanded Strategic Focus: By automating routine tasks, MidLink’s team now spends 60% more time on high-value strategic advisory, driving innovation and long-term value for clients.

Conclusion

MidLink Cloud’s partnership with Wiv represents a paradigm shift in FinOps practices. By harnessing the power of AI-driven analytics and automation combined with deep DevOps practices, MidLink Cloud has created a truly proactive FinOps model that can be scaled to serve businesses of all sizes without losing the personal touch.

This innovative approach ensures that FinOps is no longer just about reacting to cloud spending issues, but about foreseeing and preventing them, all while continuously optimizing for peak efficiency. As cloud environments grow increasingly complex, MidLink Cloud’s enhanced proactive FinOps model, powered by Wiv’s cutting-edge platform, positions them at the forefront of cloud financial management. They are now uniquely equipped to help clients navigate the financial intricacies of the modern digital landscape, driving innovation and growth through optimized cloud economics.

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